Adjusting Contents to the Audience And Situation
Arranging the speech having your real public in mind
One Sunday in Northern Minnesota, there was a terrible blizzard blowing. The pastor struggled through deep snow to the little town's church where he found a congregation of one: a farmer in the front pew solemnly chewing gum.
"Well, farmer," he said "it is a terrible morning and there are only two of us. Shall we call it a day and get back to our firesides?"
"Well," said the farmer, "dunno. I only know about cattle. If take a load of hay out to the field and only one comes, I still feed him."
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